Marketing and Messaging for Health Relevant Products

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Laestadius, L.I., Van Hoorn, K., Wahl, M., Witt, A., Carlyle, K.E., Guidry, J.P.D. (2023). Promotion of an Algorithm Based Tool for Pregnancy Prevention by Instagram Influencers. Journal of Women’s Health. online first. doi: 10.1089/jwh.2023.0251

Yan, D., Wang, Z., Laestadius, L., Mosalpuria, K, Wilson, F., Yan, A. Lv, X., Zhang, X., Bhuyan, S., & Wang, Y. (2023). A Systematic Review for the Impacts of Global Approaches to Regulating Electronic Nicotine Products. Journal of Global Health, 13:04076. doi: 10.7189/jogh.13.04071

Laestadius, L., Vassey, J., Kim, M., Ozga, J., Li, D., Stanton, C., Wipfli, H., & Unger., J. (2022). Themes in e-liquid concept names as a marketing tactic: evidence from premarket tobacco product applications in the United States. Tobacco Control. doi:10.1136/tc-2022-057657

Vassey, J., Valente, T., Barker, J., Stanton, C., Li, D., Laestadius, L., Cruz, T.B., & Unger, J.B. (2022). E-cigarette brands and social media influencers on Instagram: a social network analysis. Tobacco Control. doi:10.1136/tobaccocontrol-2021-057053

Algiers, O.*, Wang, Y, & Laestadius, L. (2021). Content Analysis of U.S. Newspaper Coverage of Causes and Solutions to Vaping-Associated Lung Injury. Substance Use & Misuse, 56(4):522-528.doi:10.1080/10826084.2021.1883663.

Laestadius, L., Wahl, M.*, Vassey, J., & Cho, Y. (2020). Compliance with FDA nicotine warning statement provisions in e-liquid promotion posts on Instagram. Nicotine & Tobacco Research, 22(10): 1823-1830. doi:10.1093/ntr/ntaa092.

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